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Evidence Guide: CPPDSM5012A - Develop a strategic business plan in the real estate industry

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CPPDSM5012A - Develop a strategic business plan in the real estate industry

What evidence can you provide to prove your understanding of each of the following citeria?

Identify business opportunities in the property market.

  1. Valid and reliable sources of information concerning the property market and business environment are identified.
  2. Information relevant to agency business planning is collated.
  3. Immediate and ongoing business opportunities are identified and confirmed from an analysis of the business environment.
  4. Viable opportunities are identified by cost-benefit analysis, based on available property market information.
Valid and reliable sources of information concerning the property market and business environment are identified.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information relevant to agency business planning is collated.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Immediate and ongoing business opportunities are identified and confirmed from an analysis of the business environment.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Viable opportunities are identified by cost-benefit analysis, based on available property market information.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish the potential demand for agency services.

  1. Property market profile applicable to the agency is developed using the information available.
  2. Estimate of the demand for agency services and a potential client profile are accurately developed and assessed.
  3. Resources required to service the projected demand are correctly identified and included in an overall cost-benefit analysis.
  4. Agency marketing positioning strategy is identified and adopted.
  5. Lists of the appropriate range of services are provided and associated service fees and charges are prepared.
Property market profile applicable to the agency is developed using the information available.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Estimate of the demand for agency services and a potential client profile are accurately developed and assessed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Resources required to service the projected demand are correctly identified and included in an overall cost-benefit analysis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agency marketing positioning strategy is identified and adopted.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Lists of the appropriate range of services are provided and associated service fees and charges are prepared.

Completed
Date:

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Establish business goals and objectives for agency.

  1. Activities relating to business goals are identified to achieve an increase in the agency's share of the property market.
  2. Required rates of return are accurately estimated for short and long-term agency viability to ensure cash flow management.
Activities relating to business goals are identified to achieve an increase in the agency's share of the property market.

Completed
Date:

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Required rates of return are accurately estimated for short and long-term agency viability to ensure cash flow management.

Completed
Date:

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Document and review agency business strategies.

  1. Business plan is documented to provide an accessible reference tool for evaluation of agency business performance.
  2. Strategic directions are developed within the plans that are assessable against performance benchmarks over time.
Business plan is documented to provide an accessible reference tool for evaluation of agency business performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Strategic directions are developed within the plans that are assessable against performance benchmarks over time.

Completed
Date:

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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Overview of assessment

This unit of competency could be assessed through case studies, demonstrations and practical exercises of strategic business planning in an agency context. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence.

The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment. Assessment may be carried out in a simulated or workplace environment.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

A person who demonstrates competency in this unit must be able to provide evidence of:

identifying business opportunities in the property market

documenting agency business strategies

establishing the potential demand for agency services

establishing business goals and objectives for agency

knowledge of ethical and legislative requirements associated with agency business planning

reviewing agency business strategies.

Context of and specific resources for assessment

Resource implications for assessment include:

access to suitable simulated or real opportunities and resources to demonstrate competence

assessment instruments that may include personal planner and assessment record book

access to a registered provider of assessment services.

Where applicable, physical resources should include equipment modified for people with disabilities.

Access must be provided to appropriate learning and/or assessment support when required.

Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.

Validity and sufficiency of evidence require that:

competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence

all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence

where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time

assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.

In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

Required skills:

ability to communicate with and relate to a range of people from diverse social, economic and cultural backgrounds and with varying physical and mental abilities

analytical skills to interpret documents such as legislation, regulations and property documentation

application of risk management strategies associated with strategic business planning

computing skills to access databases, send and receive emails and complete standard forms online

decision making and problem solving skills to analyse situations and make strategic business planning decisions

literacy skills to access and interpret a variety of texts, including legislation, regulations and rules of ethics; prepare general information and papers; prepare marketing materials and marketing plans; and complete standard forms

numeracy skills to calculate and interpret data, such as business costs and to ensure compliance with agreed budgets

planning, organising and scheduling skills to implement business plans

research skills to identify and locate documents and information relating to the preparation of business plans.

Required knowledge and understanding:

preparation of a business plan

principles of risk management relevant to business planning

reasons for and benefits of business planning

relevant federal, and state or territory legislation and local government regulations relating to:

anti-discrimination and equal employment opportunity

anti-money laundering

consumer protection, fair trading and trade practices

employment and industrial relations

environmental issues

financial services

industrial relations

leases and tenancy agreements

OHS

privacy

property sales and management

taxation

risks and risk management associated with business planning

setting business goals and objectives

tools for evaluating agency business performance

types of business planning, including:

feasibility studies

strategic

operational

financial planning.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.

Sources of information may include:

educational institutions

government agencies

industry associations

market analysts

property reports.

Business opportunities may relate to:

property development

property management

property sales.

Business goals may include:

goals, objectives, plans, systems and processes

short, medium or long-term goals

financial projections

customer needs and marketing projections

proposed size and scale of the business

market focus of the business

lifestyle issues.

Business plan may include:

business opportunities

details of ownership and management

financial details, including:

balance sheet and cash flow forecast

capital expenditure and its timing

stock turnover

creditor payment period

debtor collection period

expected level of inflation and taxation

expected trend of interest rate

expenditure statement

level of risk involved

projections for the initial years of operation

assumptions underlying the business plan

return on investment

risk assessment and management

market focus of the agency

marketing requirements

need to raise finance and requirements of lenders

organisation and operational arrangements

proposed size and scale of the agency

recognition of any seasonal or cyclical (time-based) elements that are crucial to the success of the agency

resources required and available

sources of funding

specialist services and sources of advice that may be required

staffing

stages in the business development.